We work under a CPA, or Cost-Per-Acquisition pricing arrangement. Under this payment method of advertising the merchant or service provider only pays when the end user performs a specific action pre-determined by the advertiser or merchant. Typical actions consist of a purchase, a sign-up, or an e-mail address submission. Ultimately the advertiser only pays for a specific outcome.

The important thing to keep in mind is that CPA advertising shifts a great deal of the risk to the list owner/marketer because advertisers are only required to pay money when a desired result has been obtained. The traditional method of billing on a Cost-per-Thousand (CPM) model places the return on investment success squarely on the shoulders of the advertiser. CPA campaigns are quick, efficient, and most importantly cost effective, risk reduced advertising.